Press

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Media: hello@dhanisnacks.com — we answer fast.

Boilerplate

Dhani™ (pronounced Dah-nee) is an Austin, Texas snack company making popped sorghum — an ancient whole grain that pops like popcorn at a third of the size, with no hull and a denser crunch. The sorghum is grown and air-popped at origin in Kansas, then seasoned and finished by hand in small batches using only real ingredients: clarified butter, sea salt, and foods you could buy at a grocery store. No seed oils, no "natural flavors," nothing artificial. Dhani launched in 2026 at Austin farmers markets and ships direct nationwide at dhanisnacks.com.

Fast facts

Founded
Austin, Texas — 2026
Product
Popped sorghum, finished in clarified butter and sea salt
Flavors
Salted Ghee ($7) · Scorched Tomato ($7) · Black Truffle ($12, small runs — real truffle, never truffle oil)
Boxes
The Box — 6 bags, $36 · The Case — 12 bags, $66 · The Crate — 24 bags, $120 (mix or single-flavor)
Standing Order
Monthly subscription: The Box $33/mo · The Case $60/mo — price locked, cancel by reply
Bag
2.12 oz (60g), two servings
The grain
Whole-grain sorghum — first cultivated in northeastern Africa ~5,000 years ago; fifth-largest cereal crop on Earth; drought-tolerant; grown and air-popped in Kansas, USA
The difference
A third the size of popcorn, denser crunch, no hull — never stuck in your teeth
Where
Austin farmers markets · pre-orders at dhanisnacks.com · ships anywhere in the US
Social
@dhanisnacks on Instagram and TikTok

Lines you may quote

  • "An ancient grain. Popped."
  • "Dhani is popped sorghum. Popped sorghum is Dhani."
  • "Move over, popcorn."
  • "Never stuck in your teeth."
  • "Ever heard of high-fructose sorghum syrup? Exactly."

Images

Use images unmodified, with credit to Dhani. The Dhani™ name and wordmark are our trademarks. Don't recolor the wordmark, add effects, or place it on busy backgrounds. Higher-resolution files and additional photography: email us.

The short version of the story

Sorghum has been popping over fires for five thousand years. Almost nobody in America has ever tasted it. Dhani found it, made it delicious, and put its name on it — and is now introducing the grain one Austin farmers market at a time. The name? All anyone gets is the pronunciation.